| 41 | ## | $aEng |
| 84 | ## | $aQ5(KTQT)(A) |
| 100 | ## | $aKevin Lane Keller, Vanitha Swaminathan |
| 110 | ## | $a |
| 245 | ## | $aStrategic Brand Management: Building, Measuring, and Managing Brand Equity/$cKevin Lane Keller |
| 260 | ## | $aUK :$bPearson ,$c2020 |
| 300 | ## | $a621 p. ;$c28 cm |
| 520 | ## | $aPart 1: Opening Perspectives. Part 2: Developing a Brand Strategy. Part 3: Designing and Implementing Brand Marketing Programs. Part 4: Measuring and Interpreting Brand Performance. Part 5: Growing and Sustaining Brand Equity. Part 6: Closing Perspectives. |
| 653 | ## | $a International Economics |
| 653 | ## | $a Quản lý thương hiệu |
| 653 | ## | $a Xây dựng thương hiệu |
| 653 | ## | $aBrand Management |
| 653 | ## | $aKinh tế quốc tế |
| 653 | ## | $aManaging Brand Equity |
| 900 | ## | 1 |
| 927 | ## | Sách, chuyên khảo, tuyển tập |
| 943 | ## | Kinh tế quốc tế |