| 41 | ## | $aEng |
| 84 | ## | $aR4(QHQT)(A) |
| 100 | ## | $a |
| 110 | ## | $aCarl I. Hovland, Wallance Mandell, Enid, H. Campell,... |
| 245 | ## | $aThe Order of Presentation in Persuasion/$cCarl I. Hovland, Wallance Mandell, Enid, H. Campell,... |
| 260 | ## | $aUSA :$bYale University Press,$c1957 |
| 300 | ## | $a 202 p.;$c20 cm |
| 520 | ## | $aIntroduction. CJapter 1: Is there a “law of primacy in persuasion”? Chapter 2: The effects of “commitment” on opinion change following communication. Chapter 3 Primacy-recency in impression formation. Chapter 4: Experimental attempts to minimize the impact of first impressions. Chapter 5: Need for cognition and order of communication as determinants of opinion change. Chapter 6: Order of presentation as a factor in “conditioning” persuasiveness. Chapter 7: Effects of alternative ways of ordering pro and con arguments in persuasive communications.Chapter 8: Summary and implications |
| 653 | ## | $aInternational relations |
| 653 | ## | $aKỹ năng thuyết trình |
| 653 | ## | $aNgôn ngữ Anh |
| 653 | ## | $aPresentation skill |
| 653 | ## | $aPsychology |
| 653 | ## | $aPublic speaking |
| 653 | ## | $aQuan hệ quốc tế |
| 900 | ## | 1 |
| 911 | ## | Lê Tuệ Minh |
| 927 | ## | Sách, chuyên khảo, tuyển tập |
| 943 | ## | Quan hệ quốc tế |