| 520 | ## | $aThis book offers an accessible and critical introduction to the concept of cultural globalization, examining how cultures are shaped, transformed, and contested in a global context. J. Macgregor Wise explores key themes such as media flows, cultural hybridity, migration, identity, and resistance. Rather than viewing globalization as a one-way process of homogenization, the book highlights the dynamic and uneven exchanges between local and global cultures. Through contemporary case studies and theoretical insights, it encourages readers to consider how power, inequality, and history influence cultural interactions. Ideal for students in cultural studies, sociology, and communication, the text provides a balanced foundation for understanding the complexities of culture in a globalized world. |