| 20 | ## | $a9780273768395 |
| 41 | ## | $aEng |
| 84 | ## | $aÔ(TTVH)(A) |
| 100 | ## | $aGlen M. Broom, Bey-Ling Sha |
| 110 | ## | $a |
| 245 | ## | $aCutlip and centers effective public relations /$cGlen M. Broom |
| 260 | ## | $aLondon :$bPearson ,$c2013 |
| 300 | ## | $a455 p. ;$c25 cm |
| 520 | ## | $aThis book provides a comprehensive overview of the field of public relations, combining theory with real-world practice. It covers fundamental principles, the strategic role of PR in organizations, ethics, crisis management, integrated communication, and methods for evaluating communication effectiveness. Widely used in academic programs, it is considered a foundational text for students and professionals in public relations. |
| 653 | ## | $aMedia relations |
| 653 | ## | $aPublic relations |
| 653 | ## | $aQuan hệ công chúng |
| 653 | ## | $aQuản lý khủng hoảng |
| 653 | ## | $aTruyền thông văn hóa |
| 900 | ## | 1 |
| 927 | ## | Sách, chuyên khảo, tuyển tập |
| 943 | ## | Truyền thông văn hóa |